Marketing Letter
Clothing Maker to Retail Operators [ See: Another Sales Letter ] A message from Name, Founder and CEO of DesignerName Dear Retailer, In considering [DesignerName] as an addition to your line of better knitwear, you may find it useful to know more about our customer, our product and our company. DesignerName is, quite simply, all about creating exceptional, fashionable [products]. The foundation of our business, its continued good name, rests with our ability to deliver to retail clients a strong selling, high-margin product - a garment which appeals to discerning women; those inclined to brand loyal, multiple purchases. The profile of the DesignerName customer is a woman comfortable with her time and place in life. Her interests center on family, home and community. She may now have time to take up a business, participate in clubs, charities and social activities. She disdains passing fads and enjoys elegant garments of classic style, ease of care, comfort and quality. The DesignerName is all of this. DesignerNames are made from the finest cotton, grown in the deserts of California - a terrain uniquely nurturing to this most natural of fabrics. Before that first knitted loop, before the first drop of color is added, the fibers have been transformed into a yarn exhibiting exceptional American craftsmanship. This refined fabric is the base element for what follows. Colors are added using environmentally friendly, premium dyes. In each garment, this careful treatment produces a lustrous, lasting and tasteful hue. Various shades are deliberately conceived to complement most wardrobes, maintain fashion over a range of seasons and, properly merchandised, the six to eight shades of DesignerName often stimulate multiple unit purchases. Methods of construction are based in tradition, and the DesignerName product is of a classic cut. Casual elegance is conveyed by a fit that is loose and comfortable, yet complimentary. Properly cared for, a DesignerName will hold its color, form and texture indefinitely. In [year], I founded DesignerName International with a simple principle in mind: deliver to the retailer and consumer an exceptional product at a fair price, and the business would prosper. Abiding by this precept, DesignerName and its retail partners excel in markets from Manhattan to Palm Beach; Beverly Hills to San Francisco. And today, a DesignerName might be seen on the streets of Milan, Paris or Madrid. Our success is due to one fundamental reason: we achieve results for our retail partners. DesignerName continues to refine and expand its capacity to support the merchandising efforts of our clients. Service associates stand ready to help the retailer manage inventory, leverage emerging trends, capitalize on specific market niches and maintain competitive momentum. If you add the DesignerName name to your casual knitwear inventory, I personally guarantee your satisfaction with the product, and the service. Next to making the perfect product, nothing is more important than service to client. Very truly yours, F-Name L-Name
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